Frequently Asked Questions – FAQs

What are the 7 ”must-have” components for any Business Website?
Hint: Although important, the following elements are NOT necessarily vital in terms of getting Website visitors to do business with your company…

  • Content
  • Video
  • Lead Capture Form
  • Marketing Slogan

(Okay. We need to go to a higher level now. See the 7 ”must-have” components listed below.)

Let EWS know how we can help you with your existing or new Website that is mobile friendly for 2016 and beyond.
You can email me directly at and you can also call me at (831) 624-7452 during standard business hours, Pacific Time.


1. Know your Target Website Visitor's needs
 When you create a Website, you need to know your Target Website Visitor. You need to know what that person is looking for before you do anything else. You need to ask, what kind of information are they looking for when they land on your Website? And you also want to make sure that the kind of information they are looking for is there, so that the person takes action and either calls or emails your business. (Important point: Most Website Designers are not trained in how to Market Your Business. They can produce a ”nice-looking” Website, but will that bring you more business? We can help you with this. Give us a call at (831) 624-7452 for more details or if you have any questions.)
2. Serve 80% of target Audience on the Home Page
 f you want to cover all of the information that people are looking for… then your Website becomes messy. For example, a carver’s site could have carver’s tools, wood products, carving advice, etc… You don’t really want this! Instead, you need to feature the main products or services that make you money. Otherwise, if your visitor can’t quickly find what they’re looking for they will leave your site immediately. You need to ask ”who are the most important visitors?” and cater to them. (Hint: You can list all of your products and services on a different part of your Website or blog page but keep your main Home Page clean and simple.)

3. Split Home Page Traffic into 3 choices
 Okay. So, you’ve looked at the 100% potential visitors to your Website. From those 100% you select 80% of the visitors which are the most important (in terms of making money for your business), and then you split that 80% into 4 main categories or groups!

For example, a trademan’s website might have all traffic split into 3 groups:
– Repair(s)
– Residential
– Commercial

4. Keep Home Page simple. Less is more!
 Having a lot of words on your Home Page is NOT good. It’s definitely better to keep it simple… Less is more! You should give your visitors only a few options. The most important visitors (those 80% mentioned earlier) to your Website… they need to like and find what they are looking for in seconds and take action on it…
5. Nice clean Website layout with map directions
 You need to have a pleasant-looking Website. If you don’t have a upscale Website, your visitor may think you are not professional. Remember that Google shows 10 or 12 search results on the First Page. If the visitors to your site don’t like what they see within the first 3 to 7 seconds… they will click away, find someone else and never come back.
6. Include Call-to-Action on all Website pages
 You won’t know when your visitors will be ready to buy or call, so you need to make it as easy as possible for them. You should have a Call-to-Action added to the Header and Footer of your Website. When they think “Okay, I need to find out more information… or to call them”, you must have your Phone Number and an opt-in Email Form available wherever possible. You can’t have too many Calls-to-Action! When they are ready to make a decision, they need to be able to find your contact Number or your Email immediately.

7. Mobile friendly Responsive site
 Your Website must be Mobile Friendly or best, Responsive! In addition to being able to view your Website from traditional Desktops and Laptops, more and more people are expecting to view your site from a mobile Phone and Tablets. And a growing sixty percent of those people are now “Mobile-Only,” meaning they will never be using Desktops or Laptops when they come to visit your Website. Just know that the world is going mobile!

From the beginning, our Websites have been designed to be Mobile Friendly or Responsive. This means that your Website will look great, no matter which device your visitors are using. 84% of local buyers use mobile for reviews.

When your visitors view your Website from their Mobile phones, they can try out amazing new features:
They can use their finger to tap on many of the Phone Number(s) located throughout your site, and their mobile Phone will call you directly from your new WordPress website.

Go ahead… Grab your cell Phone, type in our Website URL and try it for yourself. I’m not kidding.